The Economist calls him “authority in luxury” and a “Global Top Five Luxury Key Opinion Leader” (quantitative study by Netbase Quid), Prof. Dr. Daniel Langer is one of the world’s most renowned and sought-after experts on luxury brand strategy, brand activation, and extreme value creation in a digitally disrupted world and with Millennials and Gen Z.

Daniel is the founder and CEO of Équité where he advises the many of the most iconic luxury brands in the world, helping them in the transition to a world that is changing faster than ever before by strengthening their brand storytelling and desirability. He is the Executive Professor of Luxury Strategy at Pepperdine University in Malibu California, where he is building a Center for Disruptive Luxury and where is teaching luxury and pricing, and he is also a Professor of Luxury at NYU in New York. He is the author of several best-selling luxury management books in English and Chinese, and he is the most frequently featured luxury expert in the global media including Bloomberg TV, Forbes, The Economist, The New York Times, Wall Street Journal, Financial Times, Business Insider, Vogue Business, and Vanity Fair. He writes two weekly columns that are read by ten-thousands of readers: The Future of Luxury in Jing Daily and Luxury Unfiltered in Luxury Daily and he regularly contributes to South China Morning Post, Robb Report, and Tatler Asia, covering a wide array of topics including the Future of Luxury, Selling Desire, Connecting with Generation Z, Creating the Luxury Experience of the Future, Unlocking Pricing Power, Sustainable Luxury, and A.I. 

Companies like Porsche, Mercedes-Benz, LVMH, Richemont, Ralph Lauren, Ferrari, Raffles, Sofitel, Forbes Travel Guide, Compass, Gaggenau, DBS, Swire Properties, L’Oréal, and many others trust him with inspiring their leadership teams, organizations, and their sales teams on how to create desire and deliver exceptional experiences in regular keynotes, luxury workshops and masterclasses. He has inspired and trained thousands of luxury executives all over the world from mega events exceeding live audiences of 800 to small leadership events. He is extremely comfortable speaking and energizing large audiences of several hundred people. “Thought provoking,” “eye-opening,” “disruptive,” “made me rethink luxury,” “you just became the highlight of the conference” are some of the frequent feedbacks he receives for his presentations.

During his business career he became an award-winning serial brand builder, managing and scaling brands and businesses in Europe, Asia, and North America in top management roles with full P&L and market share responsibility. It gave Daniel a deep understanding of consumer insights with global scope across all regions. He was responsible for multibillion dollar brands and is one of few business leaders who developed and built several highly profitable brands from scratch exceeding now hundreds of million dollars in revenue. His career included Nestlé and L’Oréal, among others. His experience allows him to balance global business acumen, mastery in brand building and academic excellence.

His education includes Harvard Business School and IESE, and he holds an MBA and a Ph.D. in luxury management. He pioneered luxury science with his breakthrough research on decoding the luxury value drivers, building extreme value and sustainable competitive advantage for luxury, lifestyle, and consumer brands. The insights he generated are disruptive and provided a quantum leap in the understanding of the concept of luxury and the psychology of luxury consumption. This allows brands to build dramatically more competitive strategies. His approach merges data generated utilizing some of the most advanced Artificial Intelligence based consumer sentiment tools with a profound understanding of business realities and the pressures of managing brands of all sizes. He also is the creator of one of the world’s most advanced luxury pricing tools, helping brands to price more precisely.

Daniel is an expert across many different luxury categories from luxury automotive to luxury fashion, from luxury beauty to luxury food, from luxury hospitality to luxury services, from high jewelry and diamonds to fine wines and spirits, from luxury tech to luxury apps, all categories in which he is working with market leaders and disruptors in their particular industries. He is also one of the most sought-after experts on luxury on China, the world’s most important luxury market, Asia, the Middle East, Europe and North America. His philosophy about luxury is that brands need to leave what he calls “the sea of sameness,” dare to create the extraordinary, and wow clients through creating extreme value.

The CEO of Louis Vuitton, Pietro Beccari, says about him: “Every brand will be in good hands with Daniel.”