Matthias Fuchs is an Assistant Professor at EHL Hospitality Business School in Lausanne, Switzerland, and Director of the Institute for Customer Experience Management. He specializes in luxury services, consumer behavior, and strategic service design. Drawing on his Ph.D. from the University of St. Gallen and research published in premier journals, he provides data-driven, science-backed strategic advice for luxury and service brands, including Audemars Piguet, Cartier, Moncler, and The Ritz-Carlton. His insights are regularly featured in leading outlets such as The New York Times, Bloomberg, and The Economic Times.