Local Time
4:00 pm
4:30 pm
Session

Session

Marketing the Modern Tower: Trends, Tools, and Tactics

Marketing the Modern Tower: Trends, Tools, and Tactics

Today’s luxury high-rise market demands more than just stunning views and strong locations—it requires a strategic, multilayered approach to sales and marketing. In this session, top brokers and marketing leaders share how they’re navigating evolving buyer expectations, emerging technologies, and increasing pressure around discretion and commission structures. Explore the strategies driving success in high-end condo sales today, from tailored messaging and global outreach to data-driven targeting and quiet dealmaking.

Speakers

Daniel
de la Vega

President

ONE Sotheby’s International Realty

Stephen
Kliegerman

President

Brown Harris Stevens Development Marketing

Melissa
Ziweslin

Senior Managing Director

Corcoran Sunshine