Local Time
1:00 pm
1:45 pm
Session

Keynote

Marketing Playbook: Building Iconic Brands

Marketing Playbook: Building Iconic Brands

In this session, leading CMOs from the luxury condo space reveal their strategies for building iconic brands that resonate with high-end buyers. Learn how they balance exclusivity and accessibility while creating lasting impressions in a competitive market. Discover actionable insights on elevating your brand’s identity through innovation, storytelling, and refined marketing tactics.

Emmanuelle C. Slossberg, MArch, LEED AP, Founder and Chief Strategy Officer, Connect 10 Strategy

Speakers

Christine
Martinez de Castro

Vice President of Sales and Marketing

CMC Group

Louise
Sunshine

Partner, Sunshine Select Worldwide

Senior Managing Director, SHVO; Founder, The Sunshine Group

Adelina
Wong Ettelson

Global Head of Residences Marketing

Mandarin Oriental Hotel Group