Local Time
1:00 pm
1:45 pm
Session

Keynote

Marketing Playbook: Building Iconic Brands

Marketing Playbook: Building Iconic Brands

In this session, leading CMOs from the luxury condo space reveal their strategies for building iconic brands that resonate with high-end buyers. Learn how they balance exclusivity and accessibility while creating lasting impressions in a competitive market. Discover actionable insights on elevating your brand’s identity through innovation, storytelling, and refined marketing tactics.

Speakers

Christine
Martinez de Castro

Vice President of Sales and Marketing

CMC Group