Amy is a brand strategist who led marketing at L’Oréal and Revlon, shaping the launch and positioning of globally recognized beauty brands. She later brought that image-driven discipline into real estate branding, founding IF Studio, an award-winning design practice focused on luxury property storytelling and positioning. At IF Studio, Amy leads strategy, account management, and business development, working closely with developers and marketing teams to define narrative, positioning, and go-to-market expression. She is a frequent speaker on branding and has been featured in The New York Times, The Wall Street Journal, and The Huffington Post, among others.